Ken Evoy, Thank You..
How I Made A Website About Fine China...
...and why you need a website, too
This page is a continuation of my My Story page, and also where I must thank Dr Ken Evoy - the true brains behind my website.
Before I found Ken, I did manage to cobble together a website of sorts, but it didn't get found by Google, and I had to pay web designers a small fortune just to get a couple of pages up which never actually got seen by anybody.
Ken taught me that first, you don't have to have a web designer in order to get a website designed and published. It is fairly simple to do it yourself with the right tools and guidance.
Secondly, he taught me that getting seen by other humans is all about working with Google's indexing and listing robots. And of course, you need to be on the first page of results, otherwise, be prepared for anonymity and failure.
More importantly though, the 'Mantra of Ken' is all about the fact that pleasing humans is by far the most important factor. You do have to know how to talk to properly talk to Google's 'web crawler software', but ultimately, getting listed on Google's first page is all about pleasing humans once our pages are looked at.
That is the key to building an online business rather than a mere website.
YES, Google can actually measure what they call "human delight". So make sure web visitors don't bounce back straight away, otherwise stay dark for ever.
This means we have to give surfers exactly what they want (normally interesting and relevant information). In order to be relevant, we of course need to know exactly what words we humans put into that famous search box (keywords). In order to be interesting we have to be...... errr, NOT Wikipedia!
We have to have write original, fresh, passionate content that always hits emotional hot buttons for readers AS WELL AS giving the desired information. If we build trust, inform and fascinate people, our viral reputation will begin to grow. Google will know this, and before too long we are riding the crest of a wave because, guess what, they start to list us in their top 10 because they consider us an authority in our field.
Is this easy?
Is this doable?
Will 2 or 3 pages do it?
Will 30 or 40?
How many pages make an authority site?
Between 200 and 250.
Sound like a lot?
Yes, well, if it was easy, everyone would do it.
You might want to build a website that doesn't have world wide competition, is much smaller and doesn't need to win a top 10 place in the search engines. For instance, it might be just like an online brochure - something to send your customers to for for a bit of pizzazz.
In that case, you don't need Ken, or his tools. That would be like cracking a sledge hammer with a nut - a trifle over-engineered.
However, if you are a local business or a niche business looking to win traffic and new customers from your online presentation, you need Ken.
If you are interested in a subject or already know quite a lot about a topic, and you fancy having a go at some eCommerce (the right way) then you do need Ken.
That was me. My life has been about sculpting ceramic models for big UK companies. I am a commercial ceramic sculptor. I am interested and know quite a bit about all things to do with ceramics and china makers.
About my website. I currently have about 3500 people visit the site everyday. The money I earn from it could pay my mortgage 4 times over. It is growing steadily each month (in the midst of the worst recession we have possibly ever had). I have been working on it hard since 2007 - whilst still doing a day job. I don't watch much TV ;-)
My daughter started her own website in 2009 (with Ken's tools) and does a bit when she can in between school work. She already has around 700 people visit per day. Her site is growing faster than mine and she currently earns between $250 and $300 USD per month. That's free money as far as she is concerned (no Saturday job, no paper round)! Apart from the website hosting fee and tools which are about $299 USD per year.
Ken's tools for website planning and development are all included in that yearly fee (you can pay monthly if you so wish). Unlike most website packages there is no slimey up-selling going on.
Here are some of the things included:-
Hosting, domain name, registration, unlimited bandwidth, free keyword research tool (Wordtracker software - the most important bit!), free WYSIWYG HTML writer, free analytics (for understanding your traffic easily), free How-To tech articles (& 10 Module Action Guide), free Help Forums, free tech support (and background team working 24 - 7 like little elves), free Google search Meta-tag compatability tool, free auto-search engine indexing tool, free look & feel templates (with free 3 column option), free link-tracking software, free image data storage, free email auto-responder software, free email processing and spam protection, free forum software for managing user generated content (i.e. Web 2.0 functionality), free FTP file management, free auto RSS functionality, free auto Blog software, free bolt-on universal software & apps functionality (eg. add any shopping cart of your choice), a free library of how-to ecommerce & selling ebooks, etc etc
Take a deep breath.
Quite a list!
Looks complicated and scary to a non-techie.
As I said, normally with so called 'free' sites or other paid-for hosting sites, much of the above is 'upsold' as add-on fees or third party products you have to buy if you want to have that kind of essential functionality.
Not with Ken - he includes everything you can think of and a million you can't - all for one price. He and his team, and the community help forums sit by your side like a guardian angel.
I am not a geek, far from it, but I now give advice to people on the website forum and also family and friends about all of the above list. My other daughter (not the web publisher one) just got a 'first' in her degree thesis about the internet using Ken's information.
Beware those packages which look cheaper - the initial fees look cheap - even 'free'. But there's no such thing as a free lunch OR website. You will end up paying so much more if you go with a package which looks cheaper on the face of it. Including having their adverts on your site, and not even owning your own copyright.
Also, Ken's idea is that an ordinary non-techie person like me or my daughter can create and run a site which gets found by Google's top 10, without having to pay either a web designer or an SEO'er to do the job.
However, if you so wish, you can ask for Ken's little 'helpers' to speed up the process by building a basic package for you (or parts of the package for you - like the Facebook/Twitter business page implementation, or the backlinks strategy).
However, this is optional and all the info is there in the Articles & Info HQ for you to follow (it is rather like 'how to build a website for dummies'). Depends how much time one has to read through all the bumph and carry it out. Taken me 3 years so far and I still haven't finished module 10. However, I am doing OK as you can see.
Do something you have been dreaming of for a long time with help from Dr Ken Evoy and his little techno-elves (you think I'm joking about the elves - you'll see).
Luckily for me I found Ken Evoy's SBI tools which don't just build a website (which is the easy bit!), they build a business. Ken teaches the philosophy of giving his customers a "double wow" and asks you to do the same to yours.
TRY IT! With no obligation to keep it. Instant refund with no questions asked.
Thanks Ken Evoy